Market Saturation: There are 100's and 1000's of new vitamins, Juices, lotions and potions all touting a miracle story and a ground floor company opportunity. Do customers in effect believe the claims? Are they willing to part with their hard earned dollars and purchase someone else "me too" product? Do your customers consider your stock a luxury item? When finances are tight, what kind of products endure? Are there everyday, staple products that people have to purchase no matter what the cheaper is doing? Yes, but that's still not sufficient to get someone's attention. It still has to be a good mouse-trap so to speak. Don't worry, I am not talking about Soap, laundry detergent, and toothpaste! If you are willing to read on, you may chuckle a bit, but the market potential will get your marketing wheels spinning.
I've been in the Direct Sales and Network Marketing business for many years. I've been very thriving with marketing a very unique glyconutrient complex for over 15 years. Needless to say, I was not finding for someone else company but I was intrigued by this health technology that has been integrated into an everyday, staple stock that millions of women world-wide have to use at least once a month. Have you guessed what it is? That's right, Female clean Napkins.
Disposable Mouse Traps
I had to Laugh: A friend of mine called me and told me about a company that has successfully launched and sold millions of Female clean Napkins over the last 11 months. My first response was to laugh. "You got to be kidding, I said., It's humiliating sufficient when my wife asks me to go the grocery store and pick up some "things" for her." That's what my wife and I call them, "things." So I investment out into the night and pick up a box of things along with of other stuff I don't need in order to hide her things in the cart!
Here's the Thing: I started to think about these things and realized from a marketing perspective, it's sheer brilliance. I have Five Criteria that are prominent to me when evaluating a stock or opening for the Network Marketing industry. They are as follows:
1. Is it Emotional? My first emotional response was to laugh. But as a stock category, try to take it away and watch the response. With all the concerns about the health issues relating to feminine hygiene this continues to be an very emotional issue. Women are implicated about their health and finding for solutions for themselves and their children.
2. Is it Unique? If unique and proprietary is your only selling point that's not good enough. Cost is always a factor no matter how good it is. But if it's Unique, proprietary and a principal staple that is similar in cost, that's huge! This stock is unique because the absorption is amazing, not to mention a proprietary Ion Strip that provides a clarification for odor and germs. What a great idea not to mention the life-changing health results. The testimonies are incredible.
3. Is it Consumable? If it's not consumable, you don't have repeat sales, and you're out of business. Women have to purchase this product, world-wide each and every month whether they want to or not. No luxury here.
4. Is it Stable? I doubt that the clean Napkin market is going to cease to exist any time soon. It's a stable, traditional, staple stock that will continue to be used long after we are all gone.
5. Is it Timely? It's not like Women's clean Napkins are a timely stock -- clean napkins have been colse to for years. The query is this; From a Marketing perspective, if the napkins are first-rate and the company is just launching in the United States, is it timely? Is it timely, that a stock that deals with the emotional issues of woman's health is now available? Both are true. With over 0 million sold world-wide in other countries, it's proof that the timing for the Usa, Canadian, and Australian markets could not be better.
The Me Too Blues: The Network Marketing business is saturated with "me too" products and over hyped sales pitches like "ground floor" opportunity. Only when a company can rise above the competition is it ground floor. In other words, you can't have ten fellowships starting up with the same stock and call it "ground-floor.
When push comes to shove, when money is tight during a recession, consumers drop what they consider "luxury" products. There's more month than money, and in many cases nutritional supplements, skin care products, gadgets and gizmos that are not staple products or in effect principal take a back seat. I'd rather be selling products that people in effect have to purchase every month, whether they want to or not. This creates a less unyielding climate for marketing a stock or a business.
Not a Flashy Business: The company model and stock is not flashy and complex. It is uncomplicated and appeals to busy Moms at home with huge work-loads, demanding children, and house-hold responsibilities. Ask a Mom with three kids to go out and draw circles twice a week after getting beat-up with every-day life! No way. With this product, I believe an average, busy mom or any man can originate a huge network and residual income while working at home or sitting at Play Land at the Mall!
Baby, Baby Boom: If you are not convinced that marketing woman's clean products is your cup of tea, how about baby and adult diapers, a 20 billion dollar market world-wide. These products will be released later this year both with proprietary ion technology. The combined markets of disposable diaper and clean napkins report in effect billion by 2010 with one company controlling 70% of the market.
With all that said, I am not actively promoting these products and company any longer. I am working with on a company commence that involves Talk Radio Network with way to 30 million monthly listeners and a cutting edge Nutragenomic product. Some lucky early adopters and savvy marketers are going love this.
recession Proof Products - Marketing Luxuries Vs Essentials - Read This For a Laugh Or Maybe Not?Related : Natural Gas Grills Bel Radar Detector NIKON COOLPIX P500 MANUAL
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